UK guide · Safety & player rights

Marketing messages and promotional notifications

Marketing messages can repeatedly bring gambling back into view. Managing contact is a practical part of deciding how much attention promotions receive, separate from deciding whether one offer looks appealing.

The key points
  • Review each channel
  • Distinguish preference changes and exclusion
  • Handle suspicious messages cautiously

Review each channel

Email, text, push notifications and in-account messages may be controlled in different places. Record which settings you change and when. An app notification preference is not necessarily the same as a marketing consent setting held by the business. Check both where relevant.

Distinguish preference changes and exclusion

Unsubscribing reduces promotional contact but does not by itself block gambling access. Self-exclusion has a different purpose and scope. If the problem is difficulty stopping rather than merely unwanted email, consider tools and support designed for that wider need.

Handle suspicious messages cautiously

A message promising an expiring reward may impersonate a familiar brand. Open the official account independently rather than trusting a shortened link. Never share passwords or one-time codes to claim a promotion. Save suspicious messages if you need to report them, without forwarding sensitive account details.

Keep a contact-preference record

If promotional messages continue after a preference change, record the date of the change, the channel and a sample of later contact. Distinguish a service message about an account or payment from an advertisement inviting further gambling. If the difference is unclear, ask the business to explain the purpose of the message. A record is especially useful when several brands or apps appear related but use different contact settings. Do not assume that changing a phone operating-system setting updates every business marketing record. Conversely, do not keep opening promotional links merely to see whether a preference worked. You can preserve the message without participating. If contact occurs during self-exclusion, treat that as a separate issue and use the relevant reporting route.

A shared device can expose another person to promotional notifications. Review device previews and account access separately, without sharing passwords or assuming that one person consent applies to everyone using the device.

  • Review email, text and app settings separately and note which business or account each change concerns.
  • Keep service communications distinct from invitations to deposit, claim rewards or return to gambling activity.
  • Preserve unwanted contact as evidence without clicking promotional links or sharing account credentials in a reply.

Worked example · hypothetical

One setting is not every setting

A fictional user turns off app notifications but still receives promotional email. The result may reflect separate channels rather than a failed app setting. Reviewing account marketing preferences identifies the remaining contact source and provides a record if messages continue.

Common questions

Will unsubscribing cancel an existing withdrawal?

Marketing choices and payment requests are separate matters. If an operator suggests otherwise, request the exact explanation in writing.

Are the figures an offer or a promise?

No. They are hypothetical teaching figures. They explain definitions and calculations without recommending an operator, a deposit, a game or a strategy.

Sources & further reading

Read the source alongside the explanation. Rules and published terms can change; check the current official position where you live.

How we research and maintain guides →
Educational information, not legal, tax or medical advice. Gambling can cause financial and personal harm. A bonus does not make gambling risk-free. Find independent support.

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